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Welcome to all about automation!

The trade fair for industrial automation, robotics and digitalisation.

Date

21 & 22 April 2027

Location

Evenementenhal Gorinchem

Choose the best spot on the floor plan

This is all about automation

The trade fair for industrial automation, robotics and digitalisation, tailored to specific target groups. This event showcases technical advances, cutting-edge products and innovative concepts. Visitors to ‘All About Automation’ discover how strategies are put into practice and lead to more efficient, productive and sustainable industrial production.

all about automation in Hamburg 2025

all about automation in Germany, Austria and Switzerland

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Venues in the DACH region
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A glimpse of the atmosphere at ‘all about automation’

Why take part as an exhibitor?

Reach a targeted audience

Why take part as an exhibitor? Reach a targeted audience As an exhibitor at all about automation, you will present your solutions to an audience of decision-makers, engineers and technical specialists. The trade fair brings together supply and demand, enabling you to connect with visitors who are actively seeking innovative applications in industrial automation, robotics, sensors and industrial software.

Share your knowledge and expertise

‘all about automation’ is all about the practical exchange of knowledge. As an exhibitor, you will have the opportunity to showcase your expertise, discuss the latest developments and inspire visitors with practical applications in the fields of AI in manufacturing, IIoT, robotics and digitalisation. The standardised stand design ensures a professional and well-organised exhibition floor, where all exhibitors participate on an equal footing.

Expand your network

Thanks to the exhibition’s compact and accessible layout, you can easily have valuable conversations with existing contacts and potential clients. You’ll meet industry professionals, explore new partnerships and create opportunities for future projects and business growth.

You’ll find these exhibitors at all about automation

Meet our speakers

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What exhibitors say about All About Automation

Thomas J. Bruese
Quick Move GmbH
For me, it is this person-to-person connection that makes trade fairs like all about automation so valuable. We’re not just there to showcase products – we’re there to strengthen relationships and look to the future together.
Christian Bock
Pilz GmbH & Co. KG
A huge success, just like every year! Curious visitors, interesting applications and successful solutions.
Stefanie Konkel
Ruhrbotics GmbH
The regional trade fair concept is essential to our success at the event. We can speak directly to visitors on a personal level and capitalise on our regional proximity.
Heiko Freier
Balluff GmbH
aaa offers a broad portfolio of automation solutions. We value the high quality of the customer discussions and contacts, as well as the regional connections and proximity.

Media partners

How can you get the maximum ROI from your trade fair participation?

We’d be happy to help you explore this. Request a no-obligation consultation. We’d be delighted to advise you on which location on the floor plan, stand type or additional promotional opportunities best suit your trade fair objectives.

Discover the theme's of this year

Discover the latest trends, innovations and challenges in the sector.

Industrial automation & control engineering

Discover the latest solutions for industrial control, drive technology and
process optimisation. From PLC systems to complete automation solutions for
smart manufacturing environments.

Digitalisation & Industrial IoT

Discover how data, connectivity and smart software are transforming industrial processes. Think of IIoT, cloud solutions, digital twins and smart data applications on the
shop floo

Sensors, components & industrial communication

It’s all about reliable data and connectivity. From sensors and actuators to industrial networks and communication protocols: the building blocks of modern automation.

Robotics & motion control

From collaborative robots to advanced motion control systems: discover how
robotics makes production processes faster, more flexible and more efficient.

How to exhibit

1.


Book your stand

Choose the location and stand package that best suits your exhibition objectives. We’d be happy to help you decide which options are best for you.

2.


Prepare for your participation

This includes stand design, inviting visitors and placing additional orders. Would you like a practical overview of all the steps? Take a look at the exhibitor handbook.

3.


Make connections on the exhibition floor

Meet new and existing customers. Make the most of the event to raise your brand’s profile across the entire sector.

The latest news

Stay up to date with the latest developments in the sector and all things automation.

Frequently Asked Questions

The visitor profile of all about automation consists mainly of professionals from the industrial automation, mechanical engineering and manufacturing sectors. Visitors include engineers, technicians, project managers, production and operations managers, and technical directors. A key feature of this profile is the strong focus on technical applications, production processes and industrial digitalisation. As such, all about automation brings together technical specialists as well as operational and strategic decision-makers.

A successful trade fair participation starts with good preparation. Let your network know in good time that you’ll be at the fair. By actively approaching people in the aisles during the event, you’ll also meet many potential new customers. Be sure to make full use of the lead registration tools Smart Badge Reader and Visit Connect, which are included as standard with your trade fair participation. This will help you to follow up on your conversations quickly and effectively after the event.

Can we help you?

Our customer service team is on hand to help you and will contact you within 24 hours.

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Fancy finding out more about our knowledge programme?

View our programme and discover a varied range of sessions, pitches and networking opportunities.